Tag: over-the-top (OTT)

Netflix reduces subscription prices in 116 nations after thriving in India

On Wednesday, entertainment over-the-top (OTT) player Netflix declared that it has reduced subscription rates in 116 countries, following the success of its business model in India. The company launched a low-priced subscription plan in India in 2021, and it has witnessed a 30% growth in customer engagement and 24% revenue growth year-on-year in India since then. The company decreased subscription…