India’s leading experts in applied semiotics for marketing, Leapfrog Strategy Consulting has recently launched a brand new website – www.leapfrogstrategy.com. The website aims to evangelise applied semiotics based on real experiences and tangible results delivered over the last ten years. Chief semiotician and founder of Leapfrog Strategy Consulting, Ms. Hamsini Shivakumar, nostalgically talks about semiotics not being new at all,…